At American Family Ventures, we believe changes to insurance will happen in three ways – incrementally, discontinuously over the near term, and discontinuously over the long term. We reference each of these changes in the context of a ‘version’ of insurance, respectively, “Insurance 1.1,” “Insurance 2.0,” and “Insurance 3.0.” The incremental changes of “Insurance 1.1” will improve the effectiveness or efficiency of existing workflows, or create new workflows that are substantially similar to existing ones.