Manulife seeks to trade health data for insurance premium discounts

Manulife Financial Corp. is bringing its fitness trackers and financial incentives to the Canadian market. The country’s largest life insurer has struck an exclusive agreement with wellness program provider Vitality Group to offer savings on life insurance premiums to customers who prove that they are taking steps to improve their health, such as getting vaccinated and going for cancer screenings. This new type of insurance launched in the United States last spring through Manulife’s subsidiary, John Hancock Financial Services, and now its coming north of the border.