Today, there are more than 7 billion mobile subscriptions worldwide, up from 738 million in 2000. 3.2 billion people now use the Internet for – virtually -- everything. The consumers’ world is rapidly shifting to a digital-centric experience, and the insurance industry cannot afford to be left in the dust. To stay relevant in an increasingly digital world, insurance companies need to make data-driven marketing decisions that will connect them to the always-connected consumer.