Insurance Customer Experience Innovation: 5 Disruptive Examples

Today, virtually every industry is ripe for disruption. The $3.7 trillion insurance industry is no exception. In many ways a perceptually commoditized business, those companies that win – like the famously customer centric USAA – are those that create differentiation through the experiences they deliver, and the ways their customers feel as a result. Yet USAA and a handful of others like it are the exception. As most established companies tend to move slowly to use their current size, information and resource advantage to better serve their customers, smart entrepreneurs and the start-ups they run are attacking the insurance business with innovative customer experiences that drive value and solve problems.