‘B’ Is for Behavioral: What Big Data Means for Insurance 

Big data is one of the signature issues of our time—and also one of the more poorly understood. Discussions of the topic often are clouded by what I call the “two dogmas of big data.” The first is that “bigger is better.” This is the idea that aspects of data volume, variety and velocity are what make big data valuable. But measures of raw data size are at best an imperfect proxy for amount of relevant, usable information the data can offer. ...