South Korea's first online insurance supermarket, known as Insurance Damoa, where users can compare different insurance plans and make online insurance purchases, has attracted nearly 100,000 individual visitors within the first three days of its launch on 30 November. According to the General Insurance Association of Korea, as of midnight on 2 December, a total of 98,210 users had visited the Insurance Damoa site. About 60,000 users visited the site on the day it was launched, showing a high level of interest.